The Distributor Behind the Curtain
Rajesh manages 14 markets from Dubai. His management tool? One Excel file with quarterly orders. He suspects everything. He knows nothing.
Read the story"Your distributor in Saudi hasn't sent sell-out data in 18 months. You still call it a partnership."
We help international FMCG companies see the reality of their markets — and act on it.
Read our storiesSituations you might recognize
The Partner Nobody Dared to Challenge
For fifty years, the Moretti family distributed European confectionery across Canada. The market grew 8%. His brand grew 0.3%. How do you challenge a fifty-year relationship?
Read the storyThe Factory That Couldn't Sleep
Pierre-Antoine inherited a factory running at 60% capacity. His team says the answer is Africa. The data says the growth is in the three retail chains next door.
Read the storyWhat happens when you see the reality
14M EUR
growth identified in existing channels — no new market needed
Best year ever
for a 50-year distributor relationship after a neutral assessment
7 days
to deliver a sized, quantified growth roadmap customer by customer
30%
price increase absorbed while achieving record volumes
40+ years
of cumulative commercial experience in FMCG markets
Does this sound familiar?
We don't sell solutions. We start conversations by naming problems others avoid. If any of these situations resonate, we'd genuinely like to hear your perspective.
Let's talk